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Search Engine Marketing (SEM)
Search
Engine Marketing is the set of paid activities to promote your website in
search engines. Although SEO helps in increasing your website rank in search
results, it has its own limitations due to various factors in the algorithm
used by search engines. BEST SEARCH
ENGINE MARKETING IN COIMBATORE |SP DIGITAL MARKETING .
All
leading search engines like Google, Yahoo and Bing have their own SEM
programs through which companies display their website as sponsored links in
the first page of the search results. Unlike traditional media, where you buy
the ad space, in search engines you bid for the keywords in which you would
like to be placed as top links in the search results. You can choose to pay for
clicks or No. of impressions (page views). In Pay per Click model (PPC), every
time users click on your link, you will be charged to your account.
In CPM (Cost Per Thousand) model, you will be charged for every
thousand impressions or page views your ad receives. | BEST SEO SERVICE IN TIRUPUR | SP DIGITAL MARKETING.
Let’s
say you are a re-seller for printers of brand X. If the customer searches for
“buy brand X printers or purchase brand X printers” then your SEO efforts might
pay off and place your website as one of the top links compared to your
competitor who has not done any SEO.
But
when customer searches for keywords for brand X or brand x printers, it is very
likely that the top results may contain the actual website of brand X or a
Wikipedia page for Brand X etc. This is due to the fact that the content
relevance of those websites will be more than yours. Even though your website
might still appear in the first page, it may not be the best position to
generate traffic. In such cases, SEM helps by placing your website in the top
links of the search results as sponsored links.
However
having PPC ads for all generic keywords might prove you costly and decreases
your ROI. It is ideal for you to bid for specific keywords which will be more
effective to increase conversions. For example, if you are catering to you a
specific location, let say Bangalore, then you may want to bid for ‘brand X
printers Bangalore’ which will prove more beneficial rather than just brand X
printers.
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